Centering Community

Co-Creation That Lasts


Communities aren’t passive audiences—they’re the source of your mission’s power and relevance. Stoneroller’s approach puts stakeholders at the center, creating communications and campaigns that reflect lived experience and foster real belonging.

Our Approach



Community Listening & Discovery
Every project starts by listening to those who matter most: members, volunteers, staff, and those who are often overlooked. We use structured interviews, workshops, and feedback tools to gather insights and build buy-in from the start.



Participatory Co-Design
We invite stakeholders into the creative process, turning project planning into an act of community-building. Through brainstorming, prototyping, and iterative review, we ensure the final product truly fits those it serves.




Accessibility & Inclusion
Every deliverable is reviewed for accessibility, cultural sensitivity, and ease of use. We adapt messaging and visuals to honor diversity and reduce barriers to participation.



Ongoing Engagement
We provide tools and training so your team can keep the conversation going—ensuring that community voices remain at the heart of your work.



Project Highlights




Christ Church in Short Hills
Anniversary campaign built on congregational voices.
For CCSH’s 150th, we created an illustrated guidebook and event campaign, drawing from parishioner stories and feedback to turn the whole celebration into a community-powered project.

See the Work



Jennifer Ragonese, Reading Specialist
Inclusive educational materials for real classrooms.
We designed decodable books and guides reflecting diverse families and identities, equipping teachers with tools that foster belonging and representation for every child.

See the Work



St. Peter’s Mountainside
Stewardship campaign rooted in real experience.
Our work for St. Peter’s featured parishioner testimonials and community images, helping drive a record-breaking campaign by letting actual members do the talking.

See the Work



Why This Process Works


When people see themselves in your communications, they become your greatest advocates. Stoneroller’s participatory process doesn’t just create better materials—it builds trust, ownership, and momentum.

Ready to center your people in every project?

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Stoneroller Cooperative
Based in Maplewood, NJ. 
Serving clients nationwide and beyond.

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Focus AreasDesigning for Growth
Building Brand Systems

Centering Community
Strategy in Action



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