Building Brand Systems
From Fragmented Visuals to a Living, Breathing Identity
A brand system is more than a logo. For mission-driven organizations, it’s a framework that makes every communication—no matter who creates it—feel unified, intentional, and unmistakably yours. At Stoneroller Cooperative, we help clients turn scattered visuals into brand systems that scale across print, digital, and live events—making complex organizations feel cohesive and credible.
Our Approach
Brand Audit & ListeningWe begin by evaluating your existing materials, visuals, and messaging. Through conversation and review, we identify what’s resonating, what’s inconsistent, and where your brand needs to stretch.
System ArchitectureWe design brand families—logos, color palettes, typography, and graphic elements—that are flexible enough for every department or ministry, yet coherent enough to feel like one voice.
Guidelines & TrainingYour new system is only as strong as your team’s ability to use it. We create clear, jargon-free style guides and deliver real-world training so every user, from seasoned comms pros to volunteers, can apply the brand confidently.
Collateral & ImplementationWe roll out the system with practical assets—letterhead, digital templates, signage, social graphics, and more—showing your new brand in action, not just in theory.
Project Highlights
Episcopal Diocese of NewarkA complete rebrand for a justice-centered diocese.
We led the Diocese through a ground-up rebrand—new seal, full logo family, and a clear, practical style guide—bringing unity, clarity, and credibility to every parish and program.
See the Work
Animal Cancer FoundationFlexible branding for mission and multiple campaigns.
We developed a brand and website system for ACF that balanced scientific credibility with compassion, supporting diverse campaigns and making the foundation’s work recognizable across all channels.
See the Work
Cynthia King Dance StudioLogo evolution and digital presence built for growth.
We refined CKDS’s brand, built a user-friendly Squarespace website, and provided client training, ensuring their new look was sustainable for staff and easy to use.
See the Work