Two Crones & a Microphone
Reclaiming voice, vision, and vitality for a podcast rooted in wisdom and wonder
Approach
Stoneroller stepped in as the full production partner for Two Crones and a Microphone—not just to fix what was broken, but to help the podcast evolve into its next chapter.
We began with a team retreat to renew purpose, reset workflows, and build a sustainable foundation. From there, we became the producers: shaping their content calendar, checking in on episode structure, designing graphics and soundbites, and managing analytics across all platforms. Our team now supports YouTube, Buzzsprout, Instagram, and Facebook, ensuring that each channel feels intentional, alive, and aligned.
This wasn’t a rebrand. It was a full re-rooting in who they are—wise, grounded, generous, and creatively bold. Alongside weekly production, we’ve also developed free resources (like the Sacred Gardening Guide) to deepen listener engagement and build community through seasonal campaigns and subscriber gifts.
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Key Contributions
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Led a strategic team retreat to renew purpose and rebuild trust
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Took on full podcast production responsibilities, including planning, scheduling, and content shaping
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Developed a shared content calendar and platform strategy across YouTube, Buzzsprout, Instagram, and Facebook
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Created consistent graphics, short videos, audiograms, and promotional assets
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Edited and remastered longform episodes and created strategic YouTube Shorts
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Designed and launched a new podcast website with a clear, grounded identity
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Built a Trello-based system to streamline collaboration and reduce friction
- Monitored platform analytics to refine performance and retention
- Created and launched seasonal campaigns, including a subscriber gift drive featuring the Sacred Gardening Guide
- Produced free downloadable resources to support spiritual practice and deepen listener connection