| ShowFocused |
Building a brand that represents a family’s commitment to quality
ShowFocused is a video and audio production company led by Paula and Eric Roper—a team known for their deep care, technical precision, and warmth. As a family business, they wanted a brand that honored their values and stood strong in a competitive media landscape.
Stoneroller worked closely with them to build a complete visual identity and website that speaks clearly and confidently to their ideal clients.
Translating Expertise into Brand Presence
We began by understanding the story behind ShowFocused—how they bring decades of combined experience to projects ranging from corporate training to heartfelt personal storytelling. We designed a bold, approachable brand that bridges professionalism with intimacy, reflecting their unique position in the market.
- A custom logo and full logo family
- Visual brand system with fonts, colors, and usage guidelines
- Brand strategy support to define voice, values, and tone
A Website Built for Growth
After launch, we trained Paula and Eric on how to maintain their new site with confidence. We’re always here if they need us—but now they’re fully equipped to steer their own ship.
Visit the Site →
The ResultA confident, cohesive brand and online presence that positions ShowFocused to grow their client base and communicate their value clearly.
“Working with Stoneroller to create our logo was a collaborative experience. The process synthesized the spirit and mission of our company with an evocative design that easily lets our clients know what we are about. We felt heard when we provided feedback and found our ideas quickly and easily incorporated.”
— Paula & Eric Roper
Co-Founders, ShowFocused
Co-Founders, ShowFocused