MSI
Designing smarter communication for a national education platform
MSI provides independent reading and information services to K–12 professionals and library leaders across the U.S.—supporting schools, districts, and educators with tools to build stronger reading cultures.
We partnered with their marketing team to create and test email templates that could perform across campaigns and audiences.
Email Templates That Adapt to the WorkWe developed multiple email layouts for MSI’s outreach campaigns—each one structured to accommodate varying content types, calls to action, and partner spotlights.
Rather than guessing, we tested. Our first and third designs were both implemented and A/B tested to measure effectiveness, with insights shaping MSI’s ongoing email strategy.
This was design in service of efficiency: fast, flexible, and built to improve communication without adding complexity.