What a Communications Audit Looks Like
(And Why Your Organization Might Be Ready for One)
Most mission-driven organizations are communicating across dozens of platforms—but very few know what’s working, where the friction is, or how to speak clearly to today’s audiences. That’s where a communications audit comes in.
A Strategic Snapshot
At Stoneroller Cooperative, we’ve developed a flexible communications audit framework designed to help organizations align their storytelling, strategy, and systems—without adding more noise or complexity.
Whether you're a nonprofit, church, or community-rooted organization, a communications audit can help you move from reactive messaging to a strategic rhythm grounded in your mission, your people, and your real-world capacity.
What’s in a Communications Audit?
- Identify platform-level gaps, inconsistencies, and inefficiencies
- Clarify how communications do (or don’t) align with strategic goals
- Deliver specific tools and templates your team can implement immediately
- Engage internal voices through interviews and surveys
- Recommend workflows that reflect your actual capacity, not ideal conditions
We don’t just critique. We equip.
Our Methodology
We blend rigorous analysis with relational listening—rooted in values of service, clarity, and care.1. Discovery & ListeningWe begin by understanding your goals and context. This includes one-on-one interviews with key leaders, anonymous staff surveys, and a review of relevant strategic documents and past communications efforts.
2. Platform & Content AuditWe conduct a focused review of your website, social channels, email platforms, internal communication systems, and event materials to identify where things are clear, cohesive, or falling short.
3. Strategic ReviewWe assess how your communications are supporting (or obstructing) your core mission areas. We explore alignment, voice, and system design—and suggest ways to refine, simplify, and scale your message for deeper reach and real impact.
Optional: AI Education & ToolsIf your team is curious, we offer a clear, values-centered introduction to how AI tools might support mission-aligned work. We’ll explain potential use cases for accessibility, translation, and content repurposing—always with ethical oversight and human voice at the center.
4. DeliverablesA comprehensive written report. Strategic roadmap. Sample content. Workflow templates. A team presentation designed to equip your people for action.
All designed to support sustained clarity—not just a one-off fix.
Preview the Work
We’ve created:
- Storytelling frameworks to support community-based engagement
- Homepage structures aligned to strategic goals—whether for a diocesan plan, nonprofit vision, or campaign mission
- Messaging maps and editorial calendars
- Accessibility audit tools and AI-powered content helpers
Why It Matters
Mission communications aren’t about flash. They’re about clarity, welcome, and story-shaped strategy.
Whether you’re:
- Launching a campaign
- Reaching younger audiences
- Clarifying your public witness
- Or just trying to get the website, newsletter, and social media to play well together
Let’s TalkWe take on one to two audits per season. If your organization is ready for a strategic communications reset:
Book a 30-Minute Call
Or email Libby Clarke directly: libby@stonerollercoop.com
Let’s build something clear, kind, and built to last.