CASE STUDY

Episcopal Diocese of Newark


Rebranding + Digital Communications Overhaul


Project Context In 2023–2024, the Episcopal Diocese of Newark embarked on a full communications transformation. With shifting leadership and a renewed diocesan vision, the diocese needed a public identity that honored tradition while equipping congregations and staff for clear, consistent communication in a changing landscape.

Role Stoneroller Cooperative led a full-scale rebranding and communications strategy initiative, shaping the Diocese’s visual identity, voice, and core systems for digital and print communication.

Key Deliverables
  • New diocesan seal grounded in Episcopal tradition and regional symbolism
  • Logo family for departments, initiatives, and annual events
  • Style guide establishing consistent tone, typography, and color use
  • Email templates aligned with new visual identity
  • Reorganized website structure and design guidance
  • Print + digital materials for diocesan convention
  • Custom stewardship toolkit including gamified print pieces

Outcomes
  • Diocese-wide visual and verbal consistency across web, print, and events
  • Increased engagement with diocesan announcements and campaigns
  • Stronger uptake of convention materials and stewardship tools
  • Positive feedback from clergy and lay leaders for ease of use and clarity

Recognition
  • Honorable Mention, 2024 Polly Bond Awards – Episcopal Communicators (Category: Logo Design – Diocese of Newark Seal)

Visuals
  • Side-by-side of old vs. new seal/logo
  • Snippet of style guide (fonts/colors/logos)
  • Screenshot of updated website homepage
  • Sample stewardship tool or convention badge

Stoneroller Cooperative
Based in Maplewood, NJ. 
Serving clients nationwide and beyond.

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Focus AreasDesigning for Growth
Building Brand Systems

Centering Community
Strategy in Action



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