Episcopal Diocese of Newark
Rebranding + Digital Communications Overhaul
Project Context In 2023–2024, the Episcopal Diocese of Newark embarked on a full communications transformation. With shifting leadership and a renewed diocesan vision, the diocese needed a public identity that honored tradition while equipping congregations and staff for clear, consistent communication in a changing landscape.
Role Stoneroller Cooperative led a full-scale rebranding and communications strategy initiative, shaping the Diocese’s visual identity, voice, and core systems for digital and print communication.
Key Deliverables
- New diocesan seal grounded in Episcopal tradition and regional symbolism
- Logo family for departments, initiatives, and annual events
- Style guide establishing consistent tone, typography, and color use
- Email templates aligned with new visual identity
- Reorganized website structure and design guidance
- Print + digital materials for diocesan convention
- Custom stewardship toolkit including gamified print pieces
Outcomes
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Diocese-wide visual and verbal consistency across web, print, and events
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Increased engagement with diocesan announcements and campaigns
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Stronger uptake of convention materials and stewardship tools
- Positive feedback from clergy and lay leaders for ease of use and clarity
Recognition
- Honorable Mention, 2024 Polly Bond Awards – Episcopal Communicators (Category: Logo Design – Diocese of Newark Seal)
Visuals (Suggested)
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Side-by-side of old vs. new seal/logo
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Snippet of style guide (fonts/colors/logos)
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Screenshot of updated website homepage
- Sample stewardship tool or convention badge